I Heart This Campaign

I've been critical of the Keep-a-Breast Foundation's "I Heart Boobies" bracelets campaign. But I also am a person who gives credit where it's due, and I very much like the early style, tone and message of their non-toxic revolution campaign.

I especially hope they focus on educating girls about potential carcinogens in cosmetics–during and just after puberty they are especially vulnerable. And short of questioning the beauty industry  in general, I at least hope KABF can make clean makeup the cool choice. And I'm not talking Cover Girl Clean (for you who grew up in the 1970s).

So we'll see. I'm rooting for them on this one. Though it does seem ironic that all those bracelets will end up as….land fill.