Proofreading is more than spelling. Snapshots why context & coherence matter…

"Coherence is aligning what we deliver with what we say we deliver."

–Coherence by Rick Bailey

I snapped these photos recently. Great reminders that everyone needs a second set of eyes to see our own blind spots.

[image error]Committed to quality…except when it comes to the font size (check out the 'y.')

[image error]Massage, facials, body treatment, YOUTH SERVICES? (awkward)

Sometimes the picture we're drawing isn't telling the story we think it is and we're the last to know. When is the last time you asked someone to check your work–not just for typos, but for coherence, context and layout? Seriously, build this into your ongoing production processes like a sobriety test for your organization. Coherence in the details is essential–not an afterthought.

Hey, it happens to all of us.

[image error]Commutation?

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