3 Steps to a Profitable Startup

Previously Published on LinkedIn

By Ed McLaughlin and Wyn Lydecker

Why do some startups succeed, while others wind up in a death spiral? A recentBloombergBusiness article, “A Not-So Rosy Path to U.S. Expansion for Flower Delivery Startup BloomThat,” by Ellen Huet, provides an example of one of the most common reasons startups fizzle and fail. A quick summary here of the gutsy steps BloomThat executives took to save their business provides a backdrop and introduction to the three critical ste...