The A-Z of MacDonalds

It's pretty exhausting, running an on-line festival. The #FathersDay #Fatherhood festival is now over - all prizes allocated and many already on their way to the lucky winners. And  and now it's over I'm taking things easy. I'm back to posting bi-daily. And I'm off to McDonald's for my lunch today.



The story of MacDonald's is fascinating, and little known in the UK. In the States, of course, it's legendary - and with good reason. Basically, a milk-shake mixer salesman called Ray Croc noticed that a tiny hamburger joint on the edge of the Californian desert was buying more of his mixers than he thought was possible for a outfit like by brothers Maurice and Richard McDonald. So he went to take a look. And the rest, as they say, is history. The McDonald brothers were doing perfectly well on their own - but with Croc on board the chain went into overdrive. By the time he bought the brothers out in 1961 there were already over 200 McDonald's restaurants, each - thanks to Croc's obsessive attention to detail - faithfully repeating the success of the original restaurant in San Bernando. McDonald's is now the world's largest owner of real estate and is a truly global phenomenon, proud of their success and now spreading the word - from A to Z - in this new ad campaign