How To’s & TutorialsHow to get a strong personal brand with WordPress
Is building a personal brand on top of your priorities? As competitive as it is, the internet doesn’t really help your website be popular and recognized unless you’re unique enough for users to remember you.
One tool, however, can be of utmost help for building a personal brand: WordPress! The thing that WordPress does for your website is to display the best and most reliable information, to convince users to trust you and to follow you, and to make your website feel more personal.
The definition of personal branding
Your personal brand is that side of your work that you want to present in public, a package of values and benefits for your users that explain how you communicate and how you can contribute to them.
It will turn into your marketing platform, and a guidepost for important decisions and business strategies. Having a personal brand will also help you stay on track of every opportunity you’d otherwise get passed by.
For instance, if you were a writer working on WordPress tutorials and you have a popular website whose name is well known on the internet. You should take advantage of that situation, and guest post using the name of the website rather than your own.
Why not giving readers the chance to recognize your work even on other websites, and to speak about you as a brand rather than a talented gal writing here and there? After all, it is your work and your platform, and you need to share it with the world.
WordPress websites are an excellent opportunity to reach out to large audiences, mostly because of the fact that it really showcases who you are, and inspires users to look for your work on many networks. We believe WordPress is a springboard for building a recognizable brand, and we will try to explain why later in this article.
Do you need a personal brand?
If you want to be known, appear professional, sell or find clients, personal branding will help you push boundaries and move ranks up. Personal branding is not only important to companies, but individuals looking for jobs, hiring, promotion, or endorsement.
We understand that it sounds like promoting a product instead of a human being, but that’s, to be completely honest with each other, the only way to success online.
Let us explain how a successful personal branding strategy should look like.
Look for yourself on Google
In order to estimate where you’re standing at the moment, go on Google or another search engine and check your current status.
The engines will audit your online presence, and they will provide a starting point for you to build a personal brand. Check what has been said or written in connection to you, and address issues that need to be resolved or responded to. Needless to say, maintain a professional attitude.
Create your website
