The Complexities of Publishing

I'm self-published, through FastPencil.


That doesn't mean I can't see benefit in what traditional publishers can do.


If I were approached by one of the Big Six for the rights to my book, it would be a difficult and lengthy decision process. There are numerous trade-offs to consider


I've referenced Joel Friedlander's blog a few times in the past and will do it again by pointing you toward his article: When Big Book Publishers Win.


While I think you should read the whole article, Joel lays out some strong wisdom with this quote:



"…self-publishing isn't the answer for everyone. The book distribution network, with its many layers and long-time players, its bizzare practices and consignment mentality, is still the preeminent way to sell many books."



Do notice he says preeminent way to sell many books, not all books


Again, I urge you to read the whole article; but, here's a list of some of what Joel thinks are the traditionals' strong-points:



A sales force to sell the new book
Willingness to invest perhaps $100,000 or more getting the book to market
An established distribution network to the retailers who could best sell the book
Long-term relationships with all the actors in the distribution chain
Access to specialized media for promotion

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Tagged: FastPencil, Joel Friedlander, publish, publishing, self-publish, self-publishing, The Book Designer, traditional publishing
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Published on June 15, 2011 19:02
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