Where does storytelling live in a changing society?

How does digital storytelling play out in our time? It's instructive to imagine how storytelling itself appears on this fun schematic (Steward Brand):




On the one hand, people in each layer use storytelling for various purposes.  Government agencies have always done this (cf propaganda), as have businesses (marketing) and fashion (ditto).  On the other hand, different storytelling approaches mobilize different forces from these layers.

(thanks to Steven Kaye)