How To Test That Brilliant Idea As Soon As It Hits You

Entrepreneurs waste huge amounts of time and money chasing ideas that were doomed from the start. Here's how to avoid that.

Nickelodeon GUTS was a truly great TV show. Airing in the mid-90s, it was basically a kids' version of American Gladiators in which three lucky kids would compete in a series of physical events, earning points for each one they won. These appetizer events led to the main course, the "Aggro Crag," an enormous, catastrophe-filled obstacle course shaped vaguely like a mountain.

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