But What If We're Wrong? is obsessed with taking the longest of long views. Does that make it helpful or useless to entrepreneurs?
If you could predict the future, you would be very rich. You could bet on that racehorse with 100:1 odds. You could short that stock everyone else thinks is a winner. You could build that business that serves the needs and desires that consumers don't even quite realize they have yet.
Read Full Story
Published on June 01, 2016 06:30