Author Rick Mathieson on Jim Blasingame Show: Email Marketing Secrets (Pt 2)

The fact is, email marketing is a lot different than it was 10 years ago���or even two years ago.

Mobile is the name of the game, which means responsive design plays an important role. According to YesMail, open rates for responsive and standard email formats are about the same. But click through rates for email messages shown in a responsive format are much higher.

But with email marketing resurgent, it's important to look beyond the clicks to building lists and structuring nurture tracks. So in part two of my recent appearance on the Jim Blasingame show, we talk about list strategies and, and the do's and don'ts a trend that can be as awesome as it is irritating: email subscription pop-overs.

Author Rick Mathieson on Jim Blasingame Show: Email Marketing Secrets (Pt 2)

(Approx. 5 min 24 sec)

PLUS: Listen to Part One of This Interview Here

 

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