You’re Not That Big a Deal

So you’re on a couple of thousand Twitter lists. So you write for on online social media news portal. So you got a couple of hundred Likes for your latest blog post.

So what?

In the grand scheme of things, you’re not that big a deal.

If I share your name with Joe Public, they raise eyebrows and look puzzled. If I compare your “claims to fame” with those that are really famous, there’s a huge difference in perception.

You may own a little piece of the Internet, but the Internet’s a pretty big...