Don’t Spend Money on Your Business Unless…
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I sent a version of today’s post to my email list this past weekend. I’m continuing the thought here because it’s very important. I have been in this industry for the last five years and have seen some crazy stuff. I hope this helps.
I’m seeing a scary trend lately. Maybe this trend has always been there, but the numbers are what has me worried. I’ve started working with a number of new coaching clients and I’ve met a ton of new friends through the strategy calls I offered last week. The one theme I heard over and again was that a lot of money was spent on training with big name coaches and courses. When I say big money, I mean $10,000 to even $50,000.
I’m not here to judge anyone. I’m not here to tell you what to spend on your business/dream. I’m not here to knock what anyone charges for his or her premium content. These are all personal choices that each of us has to make. Heck, some probably think I charge too much.
What I will say is that you have to treat your lifestyle business as a business. You will make investments into your business, but investments have returns. Meaning, if you spend some money, it should be for a purpose and you should be taking action on what you learnt. You should be getting back what you put into your dream.
If you have not made progress after spending a bunch of money, you need to get honest about the reason. Maybe it’s YOU. I hate to say that, but sometimes it’s the truth. Maybe you want someone to do it for you, so you keep spending money. That won’t build your dream. YOU taking massive action is what moves the needle.
Maybe the programs and courses aren’t right for where you are. There is a lot of great information that you can use EVENTUALLY. There is a lot of information that is more of an overview—it’s just not specific enough. Avoid that. At the end of the day, most people building this kind of dream just need to focus on building their audience—period.
You can have all the fancy widgets, websites, players, and so on. But, if you have no audience, you can’t sell and make money. You can’t spread a message. Build your audience. Use exposure to build your name as an expert and you will have opportunities organically come to you. It’s not too hard to start making money in your online/lifestyle business in the first 30 days. My new coaching clients do it all the time. The point is to treat this as a business. Make investments that lead to returns and your dream being built.
Don’t get caught up in information overload. Don’t get caught up in fancy copy that is designed to get you to buy. Think about where you are in your building efforts and what makes the most sense for you right now. Get honest with yourself and talk it over with someone you trust.
STRATEGY SESSIONS
This weekend I emailed about the strategy sessions that I did all last week. What I failed to anticipate was the response. So many people responded that I couldn’t get all the session done today and tomorrow. So..
I’m extending the power strategy session offer one more week. My normal coaching rate is $300 an hour. Strategy sessions are $97 one-hour, one-off coaching sessions where we cover anything and everything related to lifestyle business.
We start with looking at your foundation (website, email list, and social media presence), we then talk about the three ways to build traffic and a massive audience, we then talk about how to make money. You will walk away with pages of notes and a plan. Just ask Benjamin.
If you would like this powerful hour of coaching, you would have to register and use the session by Sunday, June 5th. Hit reply to this email or email me directly at kconstable29@gmail.com. $97 that could literally lead to thousands of dollars in your business. I look forward to meeting more new friends.
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Photo: Flickr/ Paul Cheek
