Psychologists Discover Their Own Biases

What persuades someone to accept one theory over another? People involved in marketing have been trying to tap into the roots of persuasion for years, but this question is rarely asked about scientific theories. The impression is that scientific theories are evaluated objectively by following the evidence where it leads. But what if two different people think the evidence leads to two different theories? The authors of this study published in PLOS One and recently reported in Science Daily