After LGBT groups' 'Drop Fox' campaign, Orbitz agrees to review ad policy on Fox News Channel

Just landed in the mailbag a bit ago:

After a three-week campaign by high-profile LGBT organizations urging Orbitz to examine numerous examples of rampant anti-LGBT bigotry on News Corp's Fox News Channel, the gay-friendly travel agency has agreed to review its advertising policy to ensure that it spends its ad dollars on networks that are consistent with its core corporate values of tolerance and non-discrimination.

According to their statement released today:

"Orbitz has heard from the LGBT community about its concerns that its advertisements appear on programs which have objectionable content."

"In the coming weeks, Orbitz will conduct a review of programming on the full range of media we buy. We will also evaluate the best practices among other companies who share our core values to see what approaches they use when evaluating media placements."

Regarding ad purchases going forward, Orbitz confirmed that its "customers will see that our actions will reflect the values that Orbitz, the brand, and company, embody."

The full statement from Orbitz can be found here.

http://www.couragecampaign.org/page/-/FINAL%20Orbitz%20statement-6-8-11.pdf

Rick Jacobs, the founder and chair of the Courage Campaign, which worked with Media Matters for America, Equality Matters, League of Conservation Voters and CREDO Action on the Drop Fox campaign, said he appreciates Orbitz taking this review and thanked them for their continuing support of equality for all Americans.

"Orbitz holds itself to high standards, which is why advertising on Fox News is so inconsistent," said Jacobs. "Their actions can set the standard for other companies that understand business is not just making a quick buck, but also building long-term loyalty through a consistent corporate ethos. As we go forward, we and our members intend to trust but verify the actions of Orbitz and other companies."