Ethics in the data mine

You can describe people in words, or you can describe them in numbers. Either system can be abused, but in general words tend to create bonds while numbers tend to create distance. (There's a reason why parents give their babies names rather than numbers.) History, though, seems to tilt toward numbers, and the tilt is getting steeper as the potential profits get larger. Even the data miners are starting to get creeped out. In a thoughtful article over at O'Reilly Radar, Jim Stogdill, an IT consultant with expertise in large-scale data-management systems, poses a question to his colleagues: Let me just ask this: If you are involved in data capture, analytics, or customer marketing in your company, would you be embarrassed to admit to your neighbor what about them you capture, store and analyze? Would you be willing to send them a zip file with all of it to let them see it? If the answer is "no," why not? If I might hazard a guess at the answer, it would be because real relationships aren't built on asymmetry, and you know that. But rather than eliminate that awkward source of asymmetry, you hide it ... I think what's interesting...