Four Weeks + One Goal = ROCK OUT WITH YOUR COPY OUT! (Part 1 Of 4)

Ok… I'll be honest.  I've been slacking (the first part to admitting any kind of mistake). LOL!  But listen. It's not without reason.  And not without looking at certain parts of my business to say and admit, "You know what? I've promised my readers who've signed up to my blog and newsletter and haven't at all been delivering."

And that's my fault.  I take full 100% responsibility for that.  And I deeply apologize if it's kinda sold you (more than maybe helped you).

So from this point forward, I promise to make it up to you.  How?

By upping my game.  Up yours (sorry I had to steal that from a subscriber)!  :)

Here's how…

I recently asked everyone on this newsletter/blog what everyone really wants from me.  If you haven't already told me and it's something you want me to cover, it's pretty easy.  All you have to do is click here and leave as much detail for me as you like in the comments section.  And that's it.

Deal?

Although the primary focus is helping small businesses write "kick ass" copy, I'd be happy to include anything else you like (and feel is important to share with the rest of my subscribers).

I also just signed up for something called, "The Hustle Project" about a week ago and realized, "You know what?"  I need to get back on my game (and I can't let my current newsletter and blog subscribers suffer, just because I've been focusing on client work)!

In short, "The Hustle Project" just showed me exactly how important it is to get back on top and start "hustling" again.

Especially the online game!

Now if you remember back from when I did the "Go Renegade Or Go Broke Telesummit" I was part of a $600/month mastermind group.  The only thing is, it didn't resonate with my core being, in that I made a pact to myself.  My girlfriend. And even our Corgi Bailey to NOT EVER go back into credit card debt again – no matter what the reason is.

And unfortunately the old program I was involved in, didn't get this.  However, the new program does (which I can't tell you how excited I am to be a part of).

Not only that, as some people might remember, I know Adam Baker from my personal journey to abolish and live a 100% debt free life and business (the person putting this project together with Corbett Barr), and they're the real deal!

As a matter of fact, I listened to the first call (and bonus videos you get for signing up), and Adam pretty much explained to a "T" exactly how I started "The Kick Ass Copywriter" as my first profitable and 100% debt free business almost a year ago (without ever looking back).

What's more about this program is that I already met some great people I'm going to be doing "guest posts" for.  People that have thousands upon thousands of people on their blog - not to mention how many great entrepreneurial people that I've already met that are on a similar path.  :)

I also feel 100% respected. Trust what they have to say as highly valuable content to help take my business to the next level.  And not only that, it has a 30-day trial and money back guarantee – which hardly even breaks my bank account for being in a program like this.

Not only that, I already learned a ton from them (just from the few calls I was already on).

So anywho, I don't want to go much more into that, because we've got a lot of  things to talk about in this newsletter/blog series.  But if you want, here's the link to find out more about "The Hustle Project" and how you can sign up for it.

Now let's get back to my original idea of ROCKING YOUR COPY!

This is part 1 of 4, and each one will be highly valuable and important for you to understand and do in your business (online or not).

Step 1 – You really need to know what you're going to do to stand out from the noise.

Meaning this.  You have got to get our attention.

And I do not mean shaving your head and wearing a green mohawk.  I mean, you have to have to have some kind of short, catchy, witty headlines that make us curious enough to want and know more.  Not only that, it has to be in line with who your audience is.

So what's the best way to do that?

Ask yourself, "Who's my ideal client?  The person that loves me the most?"

Now you have to start asking yourself things like, "What kinds of tv shows do they watch?  What kind of magazines do they read?  What kinds of stores or brands do they visit."  Then just really look at how they're being sold (or advertised to), and more importantly…

See what get's your attention.

For instance, if you market is fashion conscious professional women ages 30-65, you might want to find magazines like Marie Claire.  Magazines maybe like Allure.  Cosmopolitan.  Vogue.  Oprah's magazine "O."

Now…  and this is really important…

Start to pay attention to the things that steal your attention. Seriously.  You'll start to see a pattern for what get's your attention. Now ask yourself, "Why did it get my attention?  Why did that headline pop up for me?" More importantly, you'll start to see each headline will have a few things in common.

They peak your curiosity.  They're sometimes vague (forcing you to want to read more).  Maybe some are written in a way that gets you to say to yourself, "Wow… that was pretty amazing."  And guess what?

That transfers into what you need to do online with your web site.  Blog.  Or whatever it is you're offering or selling.  Does that make sense?

Then, you can do like I do.  Bookmark the site.  Add an extra folder to your email that say's "kick ass emails that stole my attention."  Or even go as far to get a manilla folder and start ripping out ads in all the magazines you love that… again… got or stole your attention.

But it can't stop there.  Next is…

Step 2 – You have to create some kind of rapport with your audience.

This is what was hard for me first starting out (and especially a challenge if you're really passionate or love what you do). The reason I say that, is because we can sometimes scare the crap out of people.  Seriously.  LOL!

Here's what I mean…

I was recently talking to a potential new client who's doing really well on the local news circuit.  So I visited her website, and saw a number of great videos there (that were quite moving).  In short, she a very powerful life coach that helps families and kids deal with bullies.  Pretty amazing, huh?

As I told her, I was really moved – to the point where I could feel what she was saying.  More importantly I could feel how important this mission was (to her).

The only thing is, when you're really passionate about something, it can sometimes comes off as preaching to people.

And no one wants to be preached to.  So how you stop that, is by taking yourself out of the picture and putting yourself completely in your prospects shoes.

So for instance, if I'm a "life coach" without understanding how important getting rapport is…  You might go to their web site and read something like:

"Change your life.  Change your attitude.  You deserve to be the success…"

Ughh… honestly, I don't think I can write anymore than that – but I'm SURE you get my point.  Right?  However, that's not because they're not any good at what they do.  It's because they're telling us about themselves – and we don't care. We don't care about them.  Why?

Because I have a problem, and I'm hoping you can help me through it.  Like… now!

Now here's the difference in what I mean.  This is what happens if you write copy that put's yourself in your prospects shoes (which I'll just kinda do on the fly).

Listen… I know there's a ton of coaches out there.  And quite frankly it can be pretty overwhelming to try and find the right one that both understands who you really are.  What you really want.  And isn't so over-the-top spiritual that it practically scares the crap out of you with a barrage of:

*False promises.

*Get-rich-quick schemes and…

*False claims on how much they may (and I'm putting that lightly), change just about everything that isn't right with your life.

Ok… So does that kind of make sense?  Do you see how different it is when you start writing from your prospective customer's shoes (at first)?

But here's the thing, that's not enough either.  You'll need one more piece for now…

Step 3 – A way to tell us where to go.  What to do.

If you haven't already seen the new changes to my blog's "About Page" I think it'll be very important for you to check out – as you'll also discover on the main page of the site (a new signup bar).

Basically, what I'm saying is this.  You need what we call in this industry a "call to action."  It can be as easy as asking someone to sign up to a newsletter.  Give you a call.  Or putting a signup button on every single page of your web site. Whatever it is make it clear.

And get us to move.

So does this help?  Do you have any questions?  Any thoughts?  If so, please feel free to share your thoughts in the comments section of this blog.

QUESTION: Do you love your business, but know you shouldn't be the one writing for it? Or perhaps you may even feel you could ruin the reputation you've spent so long in building?  Heck… maybe it's just sucking up way too much time away from doing the more important things that need to get done… and to top it off, you're way too embarrassed to even share it, because you know it doesn't accurately represent who you are (and what your business is about)?



If any of that sounds familiar, click here.  Let's talk!

 

Besides that, if you haven't already done so, you can signup for free updates and get a chance to win a 30 Minute Strategic Copy Review Session (monthly drawing).  Receive s pecial "newsletter-only" sales, events and…  learn t he inside secret to why Bailey's paws smell like Tostitos (HINT: I'm just as fascinated as you are). LOL!  :)

Just click here to .

Before starting thekickasscopywriter.com as a debt free profitable business, I (Jared Matthew Kessler) released 5 albums of music. A book. And 3 eBooks. Switching gears to help other businesses like yours thrive, I simplify crazy ideas into words that sell (without the UNsell).

**Oh and any typos or grammatical errors are "my personal gift to you" – as I purposely do that to see if you're paying attention.**