Augmented Reality: The Heavy Projects, 'Pirate Banker'

*Augmented Los Angeles Reality had to be a Disney poster.

http://www.theheavyprojects.com/augmented_reality_pirate_banker

"Heavy's "Pirate Banker" channel is an augmented reality takeover of the Pirates of the Caribbean: On Stranger Tides "Captain Barbossa" (Geoffrey Rush) movie poster. You can place the poster in your camera view to trigger a short movie texture that reveals Goldman Sachs CEO Lloyd Blankfein as the real "pirate". You can use any version of the poster as a marker (trigger), whether it is in public space, on your computer, or on your tablet. This is the first augmented reality takeover of an ad in public space."