Branding

Sorry for the late entry today.

I've been thinking a lot about "branding" lately. Which, of course, got my curiosity pinging of the walls.

Certain companies have been exceptional at branding. All State is one…how could you not trust the pitch man they have talking into the camera? Or the little swoop under the arches to signify a smile and happy times at McDonald's? Yet, for all those successful efforts, there are probably thousands of companies we don't know/don't remember because their...