#1 - A Case of Mistaken Identity

Everyone's heard the saying, "no publicity is bad publicity." In my case, that may not be true. In business, owners are always looking for a way to find their niche, because a niche provides a market where no others (or few others) can compete.

As an author, having my book fall into a niche would seem great. I have been very fortunate to find progressing sales on several websites where my book is for sale. Looking at my sales rank on Amazon, my ranking has been steady over the last few months it's been available.

Amazon is great because it has lots of information that potential buyers can use to determine whether it is right for them. One of the resources available is a 'Customers Who Purchased This Book also Bought' section. In looking at the In My Shoes for Kindle page, there are plenty of pages of 'other' books customers purchased. The problem is, most of the books are adult themed transgender books.

Though I can see how In My Shoes loosely fits into this category, it really is a book that can be more compared to a cross-gender Freaky Friday than anything else. My book is intended to be appropriate for a teenage as well as adult audience, where many of the 'other' books seem definitely geared towards adults only. The little feedback I have received from this niche market tells me that though it's a little more "Puritanical" than what they are used to, they still seem to enjoy the story.

So, you may be wondering why I would turn away a market that is eager to buy my book. It's not so much that I am trying to turn away any market...it's more that I want people to understand what they are looking at. I don't want my targeted market to turn away before they even read it, because they think it's not appropriate for them or their teenage son or daughter. I'm sure as time goes on, there will be a better variety of books displayed on Amazon's page. Until that time, I can only hope that people read the synopsis, read the reviews and make their decision on that basis.In My Shoes