What is design, but not Design Thinking?

Lastweek I wrote about Design Thinking being only one lens through which to view design — product design for a specific audience. The most common question after that is, what else is there?

One need only to look at the Wikipedia entry on design to start to see that this isn’t an easy question to answer. It lists more than twenty design disciplines, multiple process models, approaches, methods, and tries to differentiate between design as art, engineering, and production.

And on top is a big w...