Time Again to Review Your Social Media Profiles

Every few months it is time to review your social media profiles. While it may seem to you that nothing has changed, when you check your social media profiles you may be surprised at what is out of date.

And on the flip side, you may be surprised at how you can "upgrade" your bios based on what you've learned over the last few months.

For example, Wayne Breitbarth (@WayneBreitbarth on Twitter), who wrote the excellent book "The Power Formula for LinkedIn Success," gave a terrific recommendation in his weekly email.

Breitbarth recommended adding a prompt in your LinkedIn summary section and experience section for people to click on a specific link in your LinkedIn website section.



Following his advice, I added the following in both the summary and experience sections of my LinkedIn profile:

Get our SOCIAL MEDIA FREE REPORTS by clicking "Social Media Free Reports" in the website section above.

And get more FREE SOCIAL MEDIA INFO at our Facebook Page — click on link in the website section above.

While these sections in LinkedIn do not allow hot links, the call-to-action text encourages clicking on the hot links used in the website section.

Another suggestion for possible review: your Facebook Page. This is especially important if you created your Facebook Page (NOT your personal profile) before the Page format changes made by Facebook in March and you haven't yet reviewed your info.

(A Facebook Page was formerly called a fan page, and it is still called this by some people but not by Facebook.)

One of the important items to review now is the category for your Facebook Page. Previous to the format change you were not able to change this category. Now you have this option.

(When you are in your account and on your Page, go to "Edit Page" and then on the left-hand side click on "Basic Information.")

Extra tip: If you have less than 100 "likes" for your Facebook Page you can now change the title of the Page.

And if you have at least 25 "likes" you can get a customized Facebook Page name at www.facebook.com/username (when you are signed into your account).



For example, our newest Page is www.facebook.com/millermosaicsocialmedia — go "like" it now to get access to free social media info.

While reviewing your profiles, do check for spelling errors. I often find misspelled or missing words in people's 140-character Twitter bio. (In one bio I found a word that needed an apostrophe without one and a word that didn't take an apostrophe with one.)

Your social media profiles are an integral part of your professional online image. Do a check-up from time to time to make sure these are "running smoothly."

© 2011 Miller Mosaic LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) is the co-founder of the social media marketing company Miller Mosaic LLC.