Are you using Facebook’s Author App? by Mae Clair

I’m not usually a big fan of Facebook. Especially since the only way to realize any true benefit there as an author is to shell out $$$….but when I have paid for boosts or ads, I’ve always had good results. (Note to self: continue to use FB for ads).

On a side note—before I get to the main topic—if you arepaying for boosts, make sure your next several posts don’t require a large reach. Rumor has it FB holds those posts back with the philosophy if you’ve paid once, you’ll pay again. Eventually...