Reviews are Critical! And Needed…

Believe it or not, an author’s success is not based on selling books…at least, not just on selling books. Okay, I realize that is a counter-intuitive statement, but let me explain. If I sell 100 books to friends and family who have me sign said books to go up on their shelves, all I’ve done is sent 100 books out into the world to collect dust. Those friends and family who don’t actually read the books might tell the occasional visitor (who asks about the book) about how they have a friend or family member who is a writer. Likely, that is where the word-of-mouth promotion ends. On the other hand, if I sell 20 books to strangers who read […]