Using Video for Author Marketing: What Beginners Need to Know

In my latest post over at Writer Unboxed, I discuss what writers need to know if they’re considering video as part of their marketing and promotion strategy.

In brief, here’s what writers should avoid:

Don’t do book trailers.
Don’t talk at length in a static shot.
Don’t post unedited video longer than a minute or so.

I also discuss how writers can start to wisely experiment. Read the full post: Everyone’s Getting Into Video. Should You?