Response from Caribou on "Everyday" use

Oh yeah, that's right. I wrote an email to Caribou about their misuse of everyday in an advertisement. Really, I wanted not to correct them (anyone who thinks they've got grammar rules right is sure to be proven wrong) but to see if there was some explanation for the misuse. Turns out, there is. Here's Caribou's emailed response:

Hi Jamie,

Thanks for the e-mail. It's a bit of a play on words. Instead of "Happy Monday", we have "Happy Everyday". We appreciate our grammarians. You make the world a better place, one sentence at a time. Thank you for the feedback, and I apologize for any grammatical errors I have made in this e-mail. Have a great day!

Sincerely,
Customer Relations
Caribou Coffee Co.

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