Zero

Wouldn’tit be nice, for a change, to read something undemanding – something that doesn’t need your attention, concentration or memory to be able to appreciate it? In much the same way as you know to turn left because the arrow points that way, or you know which toilet to go in because there is a picture that looks a little like you on the door, you can use language to make all our lives easier.

Here’s how to create something that supports zero effort on the part of your reader:

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