Successful Negotiation Is Not About Getting To Yes, It’s About Mastering No

The Power of Nohelps you take back that power—and shows that a well-placed “No” can not only save you time and trouble, it can save your life.

We assume that getting a “yes” from the other side is the goal of any negotia[image error]tion, but former lead FBI negotiator Chris Voss says knowing how to get a “no” is actually more important.

You know, successful negotiation is not about getting to yes, it’s about mastering no and understanding what the path to an agreement is. Now people are constantly tryi...