Long Live the Redesign

Long Live the Redesign:

Francisco Inchauste:

Designers have become enablers to the redesign. We helped to create this monster….

It's time to stop this madness. Realign it, or refine it. Focus and attack the high priority issues that will cause little disruption and improve on the experience. Set up ways to measure and diagnose specific problems. Yes, sometimes you really do have to make big changes, just understand why you are doing it. Fine tune the engine, don't keep rebuilding it.

Naturally, I'm drawn to this article because my name is mentioned in the first sentence. But Francisco's arguments are well-constructed, and 6 years later, I still value realigning over redesigning. I'm fairly confident users do, too.