How to Create a High Converting Optin Offer for Your Website

I have to admit, it’s a pretty exciting time for us entrepreneurs nowadays. There always seems to be a new idea, social media platform or tool to discover, to help us get our brands and businesses heard.

While it’s always a great feeling to work on new ideas and strategies, it’s also important to pull back sometimes and focus on the basics. Namely, making sure that building your email list should still be a top priority. As my good friend Amy Porterfield always says, “the energy of your busin...