Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop and Google’s Vision For The Future | Non-Obvious Insights #15

This week was filled with big news about big brands. Google revealed its upcoming roadmap of innovation. Fast Company interviewed the creator of the wildly popular musical Hamilton on how he built such a powerful brand so quickly. Slate offered a glimpse into the secret brilliance of Under Armour’s non-lifestyle basketball shoe inspired by Steph Curry. Amazon announced plans to focus on private label brands. And Hyperloop, the world’s most promising public transportation innovation, had a big...