These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.
When Snapchat burst onto the scene in 2011, it became a sensation among teenagers who loved the idea of sending messages that disappear. In a social media landscape dominated by platforms like Facebook and Twitter that leave a permanent record of your activity, the impermanence of Snapchat's images and videos was a breath of fresh air.
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Published on May 23, 2016 03:00