Google Enlists Artists To Make Bots Feel Like Friends

Google Doodle head Ryan Germick and former Pixar animator Emma Coats are two of the artists crafting Google Assistant's personality.

Machines may be smart, but they make pretty dull companions. Google knows this, and as it builds out its recently announced Google Assistant personal assistant technology—which, like Apple's Siri and Amazon's Alexa, will answer questions and follow commands like "turn on the lights"—the company is eager to make artificial intelligence more personable. How? By throwing some artists at the problem, naturally.

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