Finalist: best new product name.

The results are in. Which means that I found this at the market and somehow had never seen it before. So now it is my candidate for best new product name for 2009. I also like the gleeful  Wippity Wipe character there on the front of the package. He's so happy. And why wouldn't he be? Because "its like a spill never happened!". And just when I was thinking that the 21st.century couldn't get any better!