Finnish him! (Enviromentalism in a nutshell)

So, I was reading an interview with a game-design house from Finland. Or maybe it was Iceland, but "Ice him!" isn't as cool a subject phrase. In a section on their likes and dislikes, one of the designers stated that he hated environmentalists. When I read that, I was hit by the following thought, which I hope ends the whole debate:

Do you piss in your drinking water? If not, you are an environmentalist. The rest is just a matter of degree.