Grab Them By The Throat Using These Headline MUSTS!

The headline is the single most important part of any type of advertising you do.  Wether it’s a traditional print ad, like a postcard or sales letter, or the first sentence out of your mouth to a prospect in person or on a webinar or video sales letter (VSL).  When using Facebook or other pay-per-click media, a headline is practically all the real estate you get.  As we’ve said, ‘the headline is the ad, for the ad.’  Profound huh