Book Recommendation: Predictably Irrational
Title: Predictably Irrational: The Hidden Forces that Shape Our Decisions Author: Dan Ariely Paperback:304 pages Publisher:HarperCollins (5 Mar 2009) LanguageEnglish ISBN-10:0007256531 ISBN-13:978-0007256532 Product Dimensions: 19.4 x 12.8 x 3.2 cm Product Description Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly [...]
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