Delivering On Your Premise

We’ve all been there. An idea pops into your head and it’s so ludicrous, so fun, that you just have to start writing it down. Erudite and lusty space dinosaurs? Go for it! A world in whichyou can taste colors, giving completely blind people a way to describe the spectrum? Why the hell not!

Then you get excited about it, and because you’re not a soulless automaton, you talk to people about the thing you’re excited about, which in turn excites them. You have just built anticipation for the idea...