The Eighth Excuse for Not Using the Power of Social Media

This eighth and final excuse of the eight excuses I wrote about for a FastGush.com guest post can keep you missing out on the power of social media forever:

8. I don't know enough about social media marketing to start



Then start reading blog posts and books and anything you can in order to learn. But don't wait until you've learned everything or you'll never start. (Plus no one can learn everything; social media changes too quickly.)

As Yael and I say on the home page of our Miller Mosaic website:

If your business is not yet utilizing social media marketing (or utilizing it effectively), then you need to start doing so right now. In his book THE THANK YOU ECONOMY, Gary Vaynerchuk (@garyvee on Twitter) says:

"[Y]ou're not going out of business tomorrow if you're not on Facebook and Twitter and blogging and creating content and building community. But the risk that your business will die before its time grows bigger every day that you don't use social media."

The obvious point is that, the longer you wait, the more catch-up you'll have to do.

Right now is the absolutely best time to start if you haven't started (or have only half-heartedly started). The sooner you start the sooner you can achieve the aha! moment when you realize how powerful social media can be for reaching your prospective clients and customers.

Of course, effective social media marketing is helped a great deal by having an effective website to use as your company's home base for your online marketing activities.

Get these Miller Mosaic free reports now to help with these efforts:

• 5 Tips for Overcoming the Fear of Social Media

• Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business

• 5 Tips for Staying Top of Mind With Your Prospective Target Markets

• How to Monetize Your Site/Blog Without Ads

• 7 Reasons You Must Use Social Media to Promote Your Brand

• Miller Mosaic's Top 3 Internet Marketing Tips

• 7 Tips for Creating a Call-to-Action Website

In conclusion, what are you waiting for? You work hard at your business. Shouldn't you be willing to put in the effort now to help ensure your business will not become a dinosaur?

(You can read all 8 excuses now on FastGush.com.)

Plus read the blog post about the first excuse: "I don't have time to do social media"

The post about the second excuse: "I have nothing to say on social media"

The post about the third excuse: "People in my target market aren't on social media"

The post about the fourth excuse: "I'm not a techie"

The post about the fifth excuse: "I'm not a good speller"

The post about the sixth excuse: "I don't have a professional headshot to use on social media profiles"

The post about the seventh excuse: " I don't know enough about social media marketing to start"

© 2011 Miller Mosaic LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) is the co-founder of the social media marketing company Miller Mosaic LLC.



Get the free information "8 Social Media Marketing Mistakes" and "Social Media Marketing Does Not Magically Work; You Have to Work It" at www.facebook.com/millermosaicsocialmedia