Irk and Ire, as in (K)irk(us) and Ire(land)

No -- I didn't get a bad review from Kirkus. This post isn't about me. Really. (Yeah, I'm taking a break from endless mentions of my new book, which releases August 4th. And Kirkus actually praised the new book in their special BEA/ALA thingee.) So, anyhow, every month or two, I get an email from someone who has been trashed by a snarky, mean review in Kirkus. They write to me because, upon Googling the term "Kirkus," along with other terms I can only guess at, they arrive at one of the pi