The Psychology of Design: An interview with IDEO's Tom Kelley

Whether it’s a watch or a school, design is psychological. And all of us are designing things—whether our work space, kitchen countertop, or a party we’re thinking about throwing.

A world leader in bringing psychology to design is IDEO. A global survey by Boston Consulting Group ranked IDEO among the world’s most innovative companies. It is number 10 on Fast Company’s list of the Top 25 Most Innovative Companies, and has won more IDEA awards than any other design firm. In today’s PsychologyToday.com The Eminents interview, I talk with IDEO principal partner, Tom Kelley.