Web Semantics: text mining with Listening Post

http://adage.com/digital/article?article_id=138110

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"Megan Bannon, cultural anthropologist at Rapp, said text mining can't replace traditional data, but the combination of the quantitative and qualitative data they both offer creates a more holistic view of the consumer. In most cases there is no name connected to the data compiled from text mining or text analytics but that may soon change. "It's moving to the point where maybe we start collecting Twitter handles or user names on these sites a