Google Splurges On Big Ad Buy For "It Gets Better."

Google burnished their gay pride credentials again last night (in case you were unconvinced by this, or this, or this, or even this).

The Googs bought 90-seconds of airtime on Fox's hit show Glee (retail value: $818K+) and mostly turned the time over to Dan Savage's It Gets Better project. The spot splices together a wide varity of clips from people famous and not so. The inclusion of a hearing impaired person using sign language is a particularly nice touch. The spot is merely bookended by quick cameo mentions of their browser Chrome.

It's touching. Typical response on the Twitter confirms it:

 The #ItGetsBetter Commercial during #Glee gave me goosebumps.

Thanks for continuing to not be evil, Google. Off to give your browser a try. Yeah, what this guy said.