Bookslut was born in an era of internet freedom. Today's web has killed it

The books community that my site joined was driven by enthusiasm not clicks, goodwill and not money – and that culture has gone

I miss the internet. I know that, technically, the internet still exists. It’s the Facebook-, Twitter-filtered series of algorithms designed to put cat videos, think pieces, and advertisements in front of you. But I get nostalgic for the days before money invaded the internet – the early 2000s, in particular, when I created the literary blog and webzine Bookslut.com.

Back then, nothing you did mattered. And that gave you freedom. Back then, the online book culture was run mostly by enthusiasts and amateurs, people who were creating blogs and webzines simply for the pleasure of it, rather than to build a career or a brand. I know that nostalgia is a stupid emotion, but still I regret the day money found the internet. Once advertisers showed up, offering to pay us to do the thing we were doing just for fun, it was very hard to say no. Or understand exactly what the trade-offs would be.

The most disappointing revelation about the books world: even an intellectual is susceptible to clickbait

You click on it, you own it.

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