Continuing Self-Pub Saga: Doing PR Without a Buffer

If you've been playing along at home, you'll remember the last post where I described what I went through to self-publish a pair of short stories on Amazon in order to learn the steps of actually doing the thing. What I didn't think about was what came after:

Selling the stories. To the public. Those people out there: the ones with money.

Following a set of physical steps to go from A to B is easy. It's the mental work that's difficult. Every other time I've sold fiction, I've done so in an ant...