Whitney Hess: Design Principles — The Philosophy of UX

The second speaker at this mornings An Event Apart in Boston is Whitney Hess. Here goes with the liveblogging…

Whitney's talk is about design principles. As a consultant, she spends a lot of time talking about UX and inevitably, the talk turns to deliverables and process but really we should be establishing a philosophy about how to treat people, in the same way that visual design is about establishing a philosophy about how make an impact. Visual design has principles to achieve that: contrast, emphasis, balance, proportion, rhythm, movement, texture, harmony and unity.

Why have these principles? It's about establishing a basis for your design decisions, leading to consistency. It's about having a shared vision and they allow for an objective evaluation of the outcome.

But good design doesn't necessarily equate to a good experience. The Apple G4 Cube was beautifully designed but it was limited in where and how it could be used.

Good design can equal good experience. That's why Whitney does what she does. But she needs our help. She's going to propose a set of design principles that she feels are universally applicable….

Adactio: Journal—Whitney Hess: Design Principles — The Philosophy of UX.







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