Facebook Branded Content Policy for Pages & How it Affects the Little Guys
by Edie Melson @EdieMelson
Lately I’ve been contacted by quite a few panicked Facebook users confused over the the New Branded Content Policy for Professional Pages. I promised to do the research and share what I’ve learned. Today I’m making good on that promise. (And at the end of the post, I’ll share some posts from other professionals about this policy.)
The pink arrow points to the blue check mark on
Ted Dekker's verified page.For instance, J.K. Rowling has a verified page, as does Ted Dekker. I do not qualify for a verified page. And I for one am glad, because this policy is going to be strictly enforced.
The policy states that anything the verified page is paid to promote—such as affiliate links—needs to be disclosed within the post. This would also hold true for Amazon links, if you’re getting money as an Amazon associate.
For those of us who do not own verified pages, we are welcome to share third party links—like blog posts we deem valuable from other sites. This doesn’t violate any policy and falls in line with the Facebook culture. It was started as a social site where people could share things of interest with their friends.
However, it is a good practice to let people know if we’re being paid to promote something on Facebook—especially on a professional page. It’s my personal opinion that this move stems from the fact that Facebook is trying to track all the ways others are being paid for advertising on Facebook.
NOTE: Remember the difference between a professional page and a personal profile. A professional page is where you LIKE something. A personal profile is where you FRIEND or FOLLOW someone.
Professional pages are finding it more and more
difficult to reach their audience without paying.Professional pages—even those not verified—are finding it more and more difficult to reach their audience without paying. This isn’t by accident.
Since going public, Facebook is now accountable to stockholders who expect their investment to earn them money. That means Facebook must find ways to monetize this once free endeavor.
The days of free advertising on Facebook are quickly becoming a thing of the past. We need to be ready for this new paradigm and make sure we aren’t counting on Facebook (or any other social media network) as the sole way of connecting with our audience. It’s more important than ever before to have a blog site where we our readers can find us—no matter what happens on social media. And even more than that—a place where we can collect email address and build our own list of contacts.
Now it’s your turn. What questions do you have about this new Facebook policy, or Facebook in general. Be sure to leave your thoughts in the comments section below.
Don’t forget to join the conversation!Blessings,Edie
TWEETABLESDon’t let Facebook’s Branded Content Policy for Pages Scare You, Here’s Why - @EdieMelson (Click to Tweet)
Facebook Branded Content Policy for Pages & How it Affects the Little Guys – @EdieMelson (Click to Tweet)
Additional resources:http://bloggingbistro.com/facebook-branded-content-policy/http://www.socialmediaexaminer.com/facebook-branded-content-what-marketers-need-to-know/ https://www.facebook.com/facebookmedia/get-started/branded-content
Lately I’ve been contacted by quite a few panicked Facebook users confused over the the New Branded Content Policy for Professional Pages. I promised to do the research and share what I’ve learned. Today I’m making good on that promise. (And at the end of the post, I’ll share some posts from other professionals about this policy.)
The pink arrow points to the blue check mark onTed Dekker's verified page.For instance, J.K. Rowling has a verified page, as does Ted Dekker. I do not qualify for a verified page. And I for one am glad, because this policy is going to be strictly enforced.
The policy states that anything the verified page is paid to promote—such as affiliate links—needs to be disclosed within the post. This would also hold true for Amazon links, if you’re getting money as an Amazon associate.
For those of us who do not own verified pages, we are welcome to share third party links—like blog posts we deem valuable from other sites. This doesn’t violate any policy and falls in line with the Facebook culture. It was started as a social site where people could share things of interest with their friends.
However, it is a good practice to let people know if we’re being paid to promote something on Facebook—especially on a professional page. It’s my personal opinion that this move stems from the fact that Facebook is trying to track all the ways others are being paid for advertising on Facebook.
NOTE: Remember the difference between a professional page and a personal profile. A professional page is where you LIKE something. A personal profile is where you FRIEND or FOLLOW someone.
Professional pages are finding it more and moredifficult to reach their audience without paying.Professional pages—even those not verified—are finding it more and more difficult to reach their audience without paying. This isn’t by accident.
Since going public, Facebook is now accountable to stockholders who expect their investment to earn them money. That means Facebook must find ways to monetize this once free endeavor.
The days of free advertising on Facebook are quickly becoming a thing of the past. We need to be ready for this new paradigm and make sure we aren’t counting on Facebook (or any other social media network) as the sole way of connecting with our audience. It’s more important than ever before to have a blog site where we our readers can find us—no matter what happens on social media. And even more than that—a place where we can collect email address and build our own list of contacts.
Now it’s your turn. What questions do you have about this new Facebook policy, or Facebook in general. Be sure to leave your thoughts in the comments section below.
Don’t forget to join the conversation!Blessings,Edie
TWEETABLESDon’t let Facebook’s Branded Content Policy for Pages Scare You, Here’s Why - @EdieMelson (Click to Tweet)
Facebook Branded Content Policy for Pages & How it Affects the Little Guys – @EdieMelson (Click to Tweet)
Additional resources:http://bloggingbistro.com/facebook-branded-content-policy/http://www.socialmediaexaminer.com/facebook-branded-content-what-marketers-need-to-know/ https://www.facebook.com/facebookmedia/get-started/branded-content
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