Not the friends I want

"Carrying a $10,000 Birkin bag by Hermès will make you the envy of your friends. It could also help you snag a higher salary and better job recommendations."

This is the lead to a Time article about recent research that suggests, much to my horror, that fashion choices, and specifically designer labels, influence earning potential. 

"The present data suggest that luxury consumption can be a profitable social strategy because conspicuous displays of luxury qualify as a costly signaling trait that elicits status-dependent favorable treatment in human social interactions."

While I find the results of this study unfortunate and sad, I like the idea of  designer labels being "conspicuous displays of luxury." 

Not "quality merchandise" or a "sound investment" as has been suggested to me by brand name mavens.  

A conspicuous display of luxury.  

Specifically, the researchers cite the ridiculous Lacoste shirts that I have criticized in the past  as being an example of a conspicuous display of luxury, a contention I have made all my life.  And though I understand how a purposeful demonstration of wealth can serve as an indicator of success (and probably low self-esteem), I am still stunned that so many people, so many years out of high school, still operate with these beliefs.

Make hiring decisions based upon these beliefs.

Find value in an embroidered reptile or an expensive watch or a series of interlocking G's on a handbag. 

It saddens me to think that all things equal, the guy with the embroidered reptile on his left breast is more likely to get the job than the guy without a reptile. 

And I don't love the lead to the Time magazine article either, which begins with the sentence:

"Carrying a $10,000 Birkin bag by Hermès will make you the envy of your friends."

While I realize that any handbag is unlikely to generate envy from any of my friends, I don't think any of them have ever experienced envy based upon the my clothing or any other of my physical possessions. 

And I can't remember the last time I was envious of a friend over something he or she owned.

Nor can I remember a time when a friend expressed envy over something that someone else owned.

I am admittedly envious of friends over their skill on the golf course, their ability to repair an car's engine, and the ease with which they can install a dishwasher, but I can't remember a time as an adult when I looked at a friend's clothing or car or jewelry or home and wished it were mine.

Frankly, if Time magazine was right and a designer label would make the envy of my friends, I might have to question the future of the friendship.

I have no time for such nonsense.

I graduated from high school a long time ago.

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Published on April 30, 2011 07:18
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message 1: by Angelina (new)

Angelina It's true that we graduated from high school a long time ago. The sad thing I learned is that life is a continuation of high school. Some people are determine a person's value by who they wear, who they are seen with... The high school cliques have just (de) evolved into the various networks of the corporate world. Besides, you're not a woman. Women are more competitive than men for the most part.


message 2: by Matthew (new)

Matthew Dicks Wow. Women are more competitive than men? Really? Another sociological quandary...

I tend to think that men are pretty competitive as well, but perhaps we restrict our competition to areas like sports and job performance, whereas women are more competitive in the social realm?

Not sure. But something to think, and perhaps write, about.


message 3: by Angelina (new)

Angelina The competitiveness of women covers all aspects from job performace, sports, etc... It is just expressed more socially. Where I live, the female gang members tend be just as phsyically agressive as the males. In other circles, women judge each other harshly... jockeying for bragging rights. If you read parenting forums, check out the crazy discussions on luxe strollers. Swap Bugaboo for Birkin and you get the same effect. I honestly think women are more competitve especially in places with a high amount of singles. Women tend to have the buying power in their households so Time pushing this fluff piece is not surprising.

Wasn't there a study that found people's first impressions are found in the first ten seconds? I'm a fashionista BTW... I have a Burberry trench, handbag, etc... not everything in my closet is designer. I certainly didn't pay full price and refuse to on principle. I don't have a low self-esteem like I did as a teen. It's a work in progress but certain things are worth the extra money upfront like shoes.


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