The Search for the Perfect Metaphor

Being someone who loves to read and write in the ���age of the tweet��� is challenging.�� But it���s the same challenge writers have always faced: how to educate and enlighten others to an idea succinctly, efficiently.�� Storytellers have always relied on the metaphor.�� Now, more than ever, finding the perfect metaphor is the equivalent of a search for the holy grail.

There are myriad good metaphors out there, and even a host of great ones, but the perfect metaphor remains elusive. Like persistent