The rule of one million

Okay, I hope you're ready for a West Coast feel-good save-the-planet piece of fluffy philosophy, because I HAVE ONE for you.

I call it the rule of one million, and it basically goes: "Is this action I'm contemplating going to make much difference? Maybe not on its own, but what if one million other people today also made this choice? Then would it make a difference?" And the answer then is usually yes. So I do the good thing.

I often think of this when faced with our garbage v...