A Price Evaluation

My pricing listed on this site has accidentally ended up being a year long experiment. I tried to go with the school of thought that if I listed higher rates, then I would command higher rates. I undersold SEVERAL competitors to cover more bases. I'm sure there's some marketing rule written or otherwise that I am breaking, but basically, neither tactic worked.

A lot of freelance writing sites would have you believe that you are selling out if you take low-paying work. Somehow, it devalues THEIR work. I've heard this before when I moved in the web design circles as well. In fact, designers have a whole movement devoted to the idea. The situation of Speculative (Spec) work is that you work on a design, enter it in a contest, and hope you win the specified pay. 99designs is the best example of this type of work.

When I was in design school (2004), my professors would say that a logo or "corporate identification" paid $3000 on average. "You may say that I'm a dreamer…but I'm not the only one." What I found is that the places willing to pay that are few, far between, and called things like Coca-Cola, Starbucks, and McDonald's. It's the same with writing.

A Look at My Pricing Table with Commentary

First off, ALL of these prices are inflated except maybe the How To Articles and Tutorials depending upon length. In the current economy, there are few companies that have the resources to invest this much in written content. Limiting yourself to only those few companies is a significant limit. You might as well forget working with small businesses or working locally in your area unless the businesses you contact ( or sit around and wait to contact you) are extremely successful.

I can't tell you how to price your services, but I can tell you what has and has not worked for me…and these prices DO NOT work. The best judge of price is YOU. How much would you pay? I surely wouldn't pay $25 for a blog post. I would write it myself first…even if I weren't a professional writer. Make sense?

I've adopted a new strategy:

Do your own thing; don't listen to the competition or any naysayers
Go with your gut
Price with your heart
Negotiate
Be transparent
Interact positively with the community